What is n8n?

n8n is a powerful, open-source workflow automation platform that connects your applications, databases, and services without writing code. Think of it as the nervous system connecting your business applications4when something happens in one system, n8n automatically triggers actions in other systems, eliminating manual work and ensuring data consistency.

Unlike limited no-code tools, n8n offers enterprise-grade capabilities including complex conditional logic, data transformation, error handling, webhook triggers, API integrations, database operations, and custom code execution when needed. It’s the automation engine that powers modern, efficient businesses.

Real-World Use Cases

Lead Generation Automation

Automatically scrape leads from Sales Navigator or Apollo – enrich with email and phone data from multiple providers – validate emails – upload to CRM with proper tagging – trigger personalised email sequence – create task for SDR when lead engages. What takes a human 10-15 minutes per lead happens instantly and flawlessly.

Marketing Operations

Auto-post content across LinkedIn, Twitter, Facebook – append UTM parameters and log in tracking sheet – aggregate analytics from all platforms – generate weekly performance report – send Slack notification with insights. Your marketing team stays focused on strategy and creativity, not manual posting and reporting.

Business Operations

Sync customer data between CRM and ERP systems – generate invoices automatically when deals close – send invoices via email – update payment status when received – trigger renewal outreach 30 days before expiry – create support ticket if payment fails. Automated lifecycle management without dropping any customer.